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Telegram channel cross-promotion: a free post exchange the bot runs for you

Cross-promotion is the cheapest way to bring a real audience to a channel: you post about your partner, your partner posts about you. Trigram removes the manual work and the risk: partners are matched by size and topics, both posts go out at the same time and the bot verifies that each side kept its word.

How cross-promotion works on Trigram

1. Connect your channel in the bot (make the bot an administrator with the right to post) — the same step as for selling ads.
2. In the channel settings, enable cross-promotion, choose a promo post about your channel (compose it in the editor: text, photo, buttons) and set the partner subscriber range — say, 500 to 5,000.
3. Open the list of matching channels: only channels you fit and that fit you by range are shown, with overlapping interests. Preview the partner’s promo post and send a request (up to 5 open requests at a time).
4. The partner accepts — the bot publishes both posts at the agreed time and watches them for a day. If one side removes the post early, it is recorded and the exchange counts as failed.

Why bot-run cross-promotion beats doing it by hand

• No searching for partners in “shout-out” chats and no back-and-forth: candidates are already filtered by size, language and topics.
• Both posts are published simultaneously — nobody goes first and waits to see whether the other side delivers.
• The bot verifies that the posts stayed up for the agreed time and removes them itself when it ends.
• Only one exchange with the same channel at a time; owners you have blocked never appear in the matches.
• It is free: no money is involved, there is no commission.

Terms of the exchange

Promo posts automatically get the “Ad. Placed via Trigram” badge with a link to the channel where the post appears — it also brings you referrals among readers who join Trigram through that link.

An exchange is never published over a paid ad: if a paid placement is in its top window at that moment, the promo goes out after it. If publishing could not start within 48 hours, the exchange is cancelled.

18+ channels exchange only with each other, following the safety settings.

FAQ

What is cross-promotion between Telegram channels?

An agreement between two channels to post about each other and exchange audiences (also called a shout-out exchange or mutual promotion). On Trigram the bot matches, publishes and verifies the exchange.

Is it really free?

Yes. It is a post exchange between channel owners; no money is involved and there is no commission. Trigram earns only on paid placements by advertisers.

Which channels can I exchange with?

Channels that enabled cross-promotion and fall into the subscriber range you set — provided you fall into theirs. That keeps the exchange fair: the audiences are comparable.

What if the partner deletes my post early?

The bot checks both posts every few minutes for a day. Early removal is recorded, the exchange is marked as failed and you see the reason in the app.

Can a small channel do cross-promotion?

Yes, there is no size limit — set the partner range around your own size and the bot shows matching channels.

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