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How to buy ads in a Telegram channel: step by step

Trigram is a Telegram ad marketplace where the price on a channel page is the price you pay, the owner only accepts or declines the exact post, and the bot publishes, pins and watches the placement for you. No account is needed to browse — sign in with Telegram when you are ready to book.

How to buy an ad post in a Telegram channel: 4 steps

1. Find channels in the public catalog: filter by topic, language, format, price and subscriber count, search by name, or describe your audience and let the AI suggest topics. Open the channel page: subscribers and their 7-day growth, tags, reputation from real deals (on-time publishing, disputes, refunds) and prices per format.
2. Compose the post in the built-in editor — formatting, a photo, up to 4 rows of link buttons — or reuse one from your “My ads” library. Links and buttons may carry tracking placeholders (source id, post id, deal id) that are filled in at publication.
3. Choose the format and the hour (whole hours, at least 2 hours ahead, up to 30 days), optionally with the “Ad” badge if the owner gives a discount for it. The final price is shown before you pay.
4. Pay in USDT (TON network) from your wallet via TON Connect or from your Trigram balance. The slot goes to the first payer; the owner sees the exact post and accepts or declines before the deadline.

How to choose a channel

Compare channels inside one topic: subscribers alone say little — look at the 7-day growth, the reputation badges and how many placements the channel has already delivered through Trigram. Reputation is computed only from paid deals, so it cannot be bought.

Prices are set by the owners and are final for you: the 10% platform commission is already inside, nothing is added at checkout. Use the price and subscriber filters to stay within budget; small channels with a focused audience are often the best value.

Channels flagged 18+ are hidden until you enable them explicitly. If an owner declines your request or the post is not published, the money comes back to your balance — you risk only time.

Placement formats and what the price includes

• Post 1/24 — one hour on top of the feed, 24 hours in the channel.
• Post 2/48 — two hours on top, 48 hours in the channel.
• Pinned post — pinned for 24 hours, 72 hours in the channel (only in channels where the bot may pin).
• The “Ad” badge: a short ad notice under the post; the owner may give a discount for it, and you choose it when booking.
• The owner sets a daily limit of ad posts, so your post does not drown among other ads.

How a placement goes

1. After payment the owner receives the request with the final post and accepts or declines before the deadline; they may propose another hour, which you accept or counter. Declined or expired requests are refunded to your balance in full.
2. At the agreed hour the bot publishes the post (and pins it for the pinned format), keeps watching it for the whole paid period and detects deletion, losing the top position or an early unpin.
3. When the period ends, you confirm the placement or open a dispute with a partial refund proposal; the parties exchange offers, and after 72 hours without a substantive reply an arbiter decides from the bot’s evidence.
4. After confirmation the owner is paid; refunds — full or partial — return to your Trigram balance and can be spent on the next booking right away.

Payment, balance and refunds

All prices are in USDT on the TON network. Pay a booking directly from a TON wallet (TON Connect) with a unique payment memo, or top up your Trigram balance once and pay several bookings from it with one tap.

Refunds land on your balance instantly and without a network fee. The balance can be withdrawn to your own TON wallet whenever you want.

The deal page shows every payment and the full timeline: request, owner’s response, publication link, monitoring result, settlement.

What else Trigram gives an advertiser

• “My ads” library: save posts and repeat a placement in the same channel from the deal snapshot in two taps.
• A deal timeline with the published post link, monitoring events and every payment — in the app, on the web and in the bot.
• A 5-level referral program: invite advertisers and channel owners and earn a share of the commission on their deals; the same balance can be spent on ads.
• Support in Telegram and in the app with automatic translation — write in your own language.

FAQ

Do I need an account to browse channels?

No. The catalog, channel pages and topics are public. Sign in with Telegram only to book, see your balance and manage deals.

What is the minimum budget?

There is no minimum. Owners set their own prices, and the catalog can be filtered by price from–to; many focused channels sell a post for a few USDT.

How do I pay for an ad?

In USDT on the TON network: from a wallet via TON Connect to the platform wallet with your personal memo, or from your Trigram balance. The price shown on the channel page is final — the commission is already inside.

How fast can the post go out?

The earliest slot is 2 hours ahead, the latest 30 days; posts go out at whole hours. The owner has to accept the request before the deadline, otherwise the money returns to your balance.

What if the post is deleted or the owner does not publish?

The bot monitors the post for the whole paid period. If the owner declines, misses the deadline or the placement is not delivered, the money returns to your Trigram balance automatically. Partial problems are settled through a dispute with a partial refund; after 72 hours without a reply an arbiter decides.

Can I use my own design, links and buttons?

Yes. The editor supports Telegram formatting, a photo and up to 4 rows of link buttons, and links may carry tracking placeholders. The owner sees exactly this post before accepting.

Can I buy ads in several channels at once?

Yes. Top up the balance once and book channel by channel — each booking is a separate deal with its own timeline and refund guarantee.

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